Why I think that completed projects should be reviewed

This blog post was originally published as an article on LinkedIn. It’s about projects that are completed within an agency, for corporate clients. But many of the principles still work for other businesses that manage communications projects – just that some of the key metrics may be different. I was a project director in anContinue reading “Why I think that completed projects should be reviewed”

A generalist or a specialist?

This is the second time I’ve freelanced, so I’m building on what I learned last time in terms of the types of projects to take on. There is a lot written about having a niche, offering just one specific service, so that potential clients know what you do. But I’ll be honest, I struggle withContinue reading “A generalist or a specialist?”