10 tips on making progress in an hour a day

  I don’t know about you, but I have very little time right now. I have a pre-school child and a husband who works full-time. I decided when I started back as a freelancer after maternity leave a couple of years ago that I didn’t want to work silly antisocial hours, and I’m sticking toContinue reading “10 tips on making progress in an hour a day”

How to capture your ideas so they don’t escape!

When do your best ideas come to you? Mine usually appear when I’m least able to write them down. In the shower, while driving, or while pushing my daughter on a swing for example. And I had a brilliant idea in the middle of the night the other day, but I wasn’t able to writeContinue reading “How to capture your ideas so they don’t escape!”

Tips on managing idea overwhelm

So you have a million ideas running around your head at the moment, for your business and your life. You don’t know which one to tackle first, or how you’re ever going to get them all done. Especially if you currently have your children around 24 hours a day. What can you do? Here areContinue reading “Tips on managing idea overwhelm”

Why use social media to promote your small business?

When I studied marketing back in the early 2000s, social media platforms like Twitter and Facebook didn’t exist. But as website technology evolved, what we know as social media soon followed. And now, if you have a business, small or large, it is expected that you will have some sort of presence on social media.Continue reading “Why use social media to promote your small business?”

Why I think that completed projects should be reviewed

This blog post was originally published as an article on LinkedIn. It’s about projects that are completed within an agency, for corporate clients. But many of the principles still work for other businesses that manage communications projects – just that some of the key metrics may be different. I was a project director in anContinue reading “Why I think that completed projects should be reviewed”

What is good project management?

This post is about agency project management, where communications projects are developed and implemented for clients. The same principles apply to other communications projects, but the responsibilities within the project are likely to be different. My inspiration for this blog post comes from a Facebook post in a freelance group I’m in. Another freelancer inContinue reading “What is good project management?”

A generalist or a specialist?

This is the second time I’ve freelanced, so I’m building on what I learned last time in terms of the types of projects to take on. There is a lot written about having a niche, offering just one specific service, so that potential clients know what you do. But I’ll be honest, I struggle withContinue reading “A generalist or a specialist?”

Why Purple Crocus?

Why did I name my company Purple Crocus? Well to be honest I wanted to name it Purple Penguin, on account of my fondness for penguins. But that name had already been used. So I went for Purple Crocus instead. But as it happens, purple crocuses do also have a significance for me. You mayContinue reading “Why Purple Crocus?”